October 1, 2014

Do You Have a Card?

I went to a networking event tonight for government communicators at a nice restaurant in Downtown DC and was the only one there without an official business card. At my job, if you don't interact with the public, then you don't get a company business card. I find this very unfortunate. My communications functions are internal, relegated to my fellow employees only (e.g., newsletter, emails, intranet content management, etc.). My customers at work know who I am, and if they don't, a simple Outlook search will yield my names and title. But there's something about a business card. It helps to build your brand. It helps promote your organization. It serves as a verifier of your knowledge, skills, and abilities to your peers. This last part, serving as a verifier, is what I feel is most important. Tonight I had to pass out my personal card. Nothing is wrong with it, in fact, a senior communications official commented that it was cute. But I don't want a cute card. I want card from my organization so that I have proof that I work where I say I work. A card that joins a professional rolodex. But those are the rules. I only communicate internally. No card with embossed with the company seal for me. I find this very unfortunate.