October 27, 2010

"This isn't the neighborhood for that."

These are the words that came from the mouth of a woman I rode with on the bus this morning. She had been talking to another woman about kids, music, and what their plans were for the weekend. As most people on public transportation, their voices were elevated so that everyone around them was forced to be a part of the conversation. As we approached a Starbucks and its "Coming Soon!" sign, the woman began expressing her view that a Starbucks wouldn't do well in the neighborhood. My new neighborhood. I was very offended, but not for me. I was offended on behalf of the neighborhood's residents who are very grateful that a Starbucks has come. In the midst of budget furniture stores, fast food restaurants, nail shops, and an auto parts store, I'm sure the residents are pleased that a Starbucks, something different, has come.

I got the impression she meant the residents of the largely minority neighborhood would not frequent a Starbucks, and it struck a nerve. Why wouldn't we? I wanted to reply to her "So, would a liquor store and payday loan establishment be more acceptable for the neighborhood? Because the people here would rather spend their money on a wing special than a iced latte, right?" What her view of herself and the people around her must be, I pondered.

I found myself feeling grateful that she wasn't a city planner, or the person responsible for approving building permits or granting contracts to investors and companies seeking to gentrify an economically distressed neighborhood.

But then I realized that I had no idea what she did for a living. She appeared to be on her way to work just like me. The likelihood of her either working for the local DC government or the federal government was strong. How were her perceptions of "certain" kinds of people and places influencing her decision making. What did she mean? The residents were too poor to afford a Starbucks beverage or food item? Or did she mean the residents didn't have sophisticated enough palates to appreciate Starbucks products? Why was she so certain that the business would fail because "this isn't the neighborhood for that"?

Lady, what is the right neighborhood for that? And if your neighborhood is not good enough for a Starbucks, why do you live in such a place?

I certainly hope she's wrong. I'll visit this Starbucks when it opens. And I hope I'm joined by other residents who want to show "upscale" establishments like Starbucks that we do spend our money on products other than fast food and other products of the poor and unenlightened. I know I'm kind of rambling here. This isn't meant to be a perfect post with proper sentence structure, topic sentences, cohesiveness, and cadence. It's just a rant in reply to an ignorant statement I heard on the bus.



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